Guide · Automation

How to auto-DM on Instagram (the free, official way)

Every comment on your post is someone raising their hand. An auto-DM turns that comment into a private conversation in seconds — automatically, for free, without touching Meta's rules.

What an Instagram auto-DM actually is

An auto-DM (automatic direct message) is a DM that Instagram sends on your behalf the moment something happens — most commonly, when someone comments a keyword on your post or reel. You say "Comment LINK and I'll send it to you", and every commenter gets your message in their inbox a couple of seconds later, without you lifting a finger.

Creators and brands use auto-DMs to deliver lead magnets, product details, coupon codes, affiliate links and FAQ answers — because DMs get read at 10–20x the rate of comments or stories.

The only safe way to auto-DM: the official API

Instagram only permits automation through the official Messaging API (Instagram Graph API) via an approved Meta platform. That's what EasyDM is built on. Tools that ask for your Instagram password, run browser bots, or promise "mass DMs to followers" violate Meta's terms and risk your account getting restricted. Comment-triggered auto-DMs through the official API are fully compliant — Meta encourages them.

Set up your first auto-DM in 5 steps

Create a free EasyDM account and connect your Instagram Business or Creator account through Meta's official login.
Pick your post or reel — the one where you want comments to trigger DMs.
Add trigger keywords (e.g. LINK, INFO, PRICE).
Write your DM. Plain text, an image, and up to three tappable buttons. Raw links become clean buttons automatically.
Post your call to action in the caption and pinned comment: "Comment LINK and check your DMs 📩"

That's it. From then on, every keyword comment gets an instant DM. You can watch sends, clicks and replies live in your dashboard.

Make it work harder: follow-ups and gates

Follow-up DMs: if someone doesn't reply or click, EasyDM can send up to two gentle reminders — after 30 minutes or up to 2 days. They cancel themselves the moment the person responds.
Follow gates: unlock your link only for followers. Non-followers get a nudge to follow first — instant follower growth from every viral comment section.
Public reply: post a small public reply ("Sent you a DM 💌") so everyone reading the comments knows the offer is real.

Who uses auto-DMs

Creators

Deliver guides, presets and affiliate links to everyone who comments.

Coaches & consultants

Move interested commenters into a DM conversation to book calls.

D2C brands

Send product info and coupon codes the second someone asks the price.

Agencies

Run lead-gen campaigns for clients with DM quotas and full click tracking.

Frequently asked questions

Can I auto-DM on Instagram for free?

Yes. EasyDM's free plan lets you run your first comment-to-DM automation at no cost. Commenters get an automatic DM the moment they use your trigger keyword, powered by Instagram's official Messaging API.

Is auto-DMing allowed on Instagram?

Yes, when it uses the official Instagram Graph API through an approved Meta platform. EasyDM is built entirely on the official API — no scraping or unofficial logins — so your account stays safe. Avoid tools that ask for your password or mimic the Instagram app.

How fast does the automatic DM arrive?

Within seconds. EasyDM listens to Instagram webhooks in real time, so the DM lands in the commenter's inbox almost instantly after they comment.

What should I use as the trigger keyword?

Something short and easy to type: LINK, INFO, PRICE, GUIDE, or your product name. Put the call to action in your caption and first pinned comment — "Comment LINK and I'll DM you the details."

Do followers need to follow me to get the DM?

No. Anyone who comments the keyword receives the DM. If you want to grow followers, use a follow gate — the link is only unlocked for people who follow you.

How many auto-DMs can I send?

It depends on your plan. The free plan covers 10 DMs per hour, Starter 50 per hour, Pro 185 per hour, and Max is unlimited — all well within Meta's messaging policy for comment-triggered conversations.

Send your first auto-DM today

Free plan included — set up takes about 5 minutes, official Meta API only.

Try EasyDM free